Boxing in the Streets: First Live, Building-Sized Fights Streamed around L.A.
FITE has partnered with Wally to put the exciting preliminary bouts from the Zepeda vs. Prograis title fight live on walls around Los Angeles on Saturday
New York, NY (November 23, 2022):--FITE and Wally will light up L.A. with world class boxing action live from the ring on Saturday night, November 26th. FITE is the innovative sports and entertainment streamer that recently used Proto hologram to beam Manny Pacquiao live from Korea to L.A. for sports' first ever hologram press conference. Now FITE is partnering with Wally, the disruptive media darlings crowned for producing multi-platform advertising content, and changing the way people perceive and engage with content in cities.
On the evening of the epic title fight between Jose Zepeda and Regis Prograis in Carson, CA, FITE and Wally will stream all of the preliminary bouts live on to buildings in three locations across Los Angeles beginning at 4:30pm PT. The 90 minute free preshow will autoloop until midnight, local time. The PPV card will be presented on FITE PPV beginning at 6pm PT. Order the event on FITE now.
"FITE has always innovated, right from its inception with its use of AI," said Kim Hurwitz, FITE's Chief Marketing Officer. "Now we're bringing the fights to the streets, as big as buildings, citywide – something that's never been done before. It's an incredible way to show people the excitement we deliver every day, and to encourage them to tune to the live Zepeda vs. Prograis Pay Per View on FITE. They can scan the QR Code on the broadcast to instantly order the event on the FITE mobile app, and even take it home with them to stream it on their favorite smart TV device."
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