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November 22, 2021

Pillow Fight Championship and FITE Get Together For a Unique Combat Sport That’s All About the Fun

Saturday, January 29, 2022 - Live PFC3 Pound Down- League's Inaugural Pay-Per-View

New York, NY and Boca Raton, FL (November 16, 2021)-- FITE, The premier global streaming platform for sports and entertainment, in concert with FightPFC, the first Professional Pillow Fight Championship League, announced their plans for the brand's first-ever live show, "PFC3 Pound Down" from Miami Florida on January 29, 2022. The show will be available on live streaming global pay per view, exclusively on FITE mobile/OTT/ Smart TV apps/partners and online at FITE.TV. FightPFC's previous event, PFC2 will be available in its entirety as a free offering prior to the live PFC# PPV event on FITE.TV.

FightPFC Pillow Fight Championships quickly evolved into a popular sport as combatants armed with personal strength, speed, stamina and strategic skills, akin to more brutal combat sports but with a massive amount of fast action which attracts and retains consumers. Within the past three months, PFC grew to over 23k TikTok followers and tallied up over 10 Million views via their own social media and partner coverage. With media articles and features from Fox TV broadcasts to the New York Post to ESPN and SportsCenter Snapchat shows that interest in the sport is booming.

Ironically, many of the PFC fighters are professional MMA athletes, drawn to the intense fights and that require top level cardio and skillset workouts but without the injuries of MMA and Boxing. It's a sport for male and female fighters of all ages and weight classes. The extension into international expansion has already begun with FightPFC recently conducting three separate PFC events in Sao Paulo Brazil in October. It's not just a pillow, the specialized, patent pending combat pillows are configured with durable handles and rip stop nylon to make a fast and hard hitting fight possible and with exciting sound when a strike is made.


The "PFC3 Pound Down" is going to be an amazing event, featuring the World's first bracketed championship fight with a purse. We will also have some very entertaining theme fights with internet influencers and celebrities," said Gary Jaffe - VP PFC Events and Content. Mark Keys, Head of Digital for PFC remarked, "The excitement around FightPFC has been amazing. We've received thousands of comments from people around the country who want to fight. Our goal is to bring pillow fighting to the world so everyone can participate or watch and have fun with a sport they all grew up with."


Kim Hurwitz, CMO of FITE, said, "I was surprised at how well this new alternative sport endeavor was put together as PFC has a great management team behind it and they seem to be making all the right moves. We think it'll become quite popular and that's why we stepped up to the plate. We foresee FightPFC carving out an entirely new audience that wants all the fast action of a great fight without blood or broken bones."

Check out the event's teaser promo HERE.


CEO Steve Williams said, "We are thrilled to be partnering with FITE to bring FightPFC to the world audience and grow our fan base. PFC3 will be a fantastic opportunity for audiences around the world to see how exciting and competitive pillow fighting truly is."

For sponsorship opportunities, please email: info@fightpfc.com


The world's most exciting new combat sport! Pillow Fighting Championship began with an idea to develop a real fighting sport that would appeal to the international family audience by combining the ancient weapon known as a "pillow" with experienced MMA competitors & boxers and strict rules. However, PFC isn't just about hard-hitting pillow fighting, it's also about pure entertainment PFC has quickly evolved into a very popular sport-based showcase complete with all the strength, stamina and strategic skills of the other more brutal combat sports but with a massive amount of fun! PFC is all the thrill of a hand-to-hand combat fight without any blood and a lot more action! See more at FightPFC.com. It's All About the Fun!

About FITE:

FITE is the premier global platform for live sports and entertainment offering the industry's marquee PPV events and SVOD packages with over 5MM registered users. FITE is available worldwide through its iOS and Android mobile apps, Apple TV, Android TV, ROKU, Amazon Fire TV and Huawei apps. In addition, FITE supports Samsung, LG, Cox Contour, Vizio SmartCast™, Foxxum, Chromecast, PS4, XBOX, ZEASN, Netrange, Vidaa/Hisense, VEWD, Netgem TV, Virgin Media, Comcast's Xfinity 1 and Xfinity Flex as well as 7,000 models of SmartTVs. Available online at www.FITE.tv. FITE is owned by TrillerNet.. Follow FITE on Twitter, Instagram, YouTube, LinkedIN, and Facebook. FITE: It's ON

Media Contact
Owen Phillips: owen.phillips@fite.tv